Terms of Service

1. Acceptance and authority

You accept these Terms when you create an account, purchase or activate a plan, or otherwise access or use the Service. If you use Vendlen for an organization, you represent that you have authority to accept these Terms for that organization. If you do not agree, do not use the Service.

You must be legally capable of entering into this agreement and at least 18 years old. You may use the Service only in compliance with applicable law and these Terms.

2. The Service

Vendlen provides software for Amazon advertising and seller operations, including Ads Manager, Automation, Campaign Builder, AI Analyst, Decision Briefs, and related functionality. Features and limits depend on your plan, permissions, connected accounts, and current product availability.

Subject to these Terms and any applicable order or plan, we grant you a limited, non-exclusive, non-transferable, and revocable right to access and use the Service for your internal business operations. No source code or ownership right is transferred to you.

3. Accounts, users, and connected services

• You must provide accurate account information and keep it current.
• You are responsible for safeguarding credentials and for activity under your account.
• You must promptly remove access for users who are no longer authorized.
• You may connect only Amazon or other third-party accounts that you are authorized to control and use.
• Your use of a connected service remains subject to that provider’s terms, policies, permissions, and technical limits.

You authorize Vendlen to access connected data and submit actions to connected services only within the permissions and configurations you enable.

4. AI Analyst and Automation

Vendlen may analyze seller-authorized data and present analyses, evidence, Decision Briefs, or recommended actions. AI Analyst generates this analysis within Vendlen; you decide whether to act on a Decision Brief. AI-generated and analytical output may be incomplete or inaccurate and does not constitute legal, tax, accounting, or investment advice.

Automation can submit changes to a live advertising account when an authorized user configures and enables that behavior. You are responsible for the Automation objectives, rules, scopes, permissions, and budgets you configure, and for deciding whether to apply an AI Analyst recommendation. Vendlen does not guarantee advertising performance, sales, profitability, ranking, or any particular commercial result.

5. Acceptable use

You must not, and must not permit another person to:

• use the Service unlawfully, fraudulently, or to violate another person’s rights;
• introduce malware or interfere with the integrity, security, or availability of the Service;
• attempt to gain unauthorized access to an account, system, data, or network;
• circumvent plan limits, access controls, rate limits, or technical protections;
• reverse engineer, copy, modify, resell, sublicense, or create a competing service from Vendlen except where applicable law expressly permits the activity; or
• use the Service or its output to violate Amazon policies or the terms of a connected provider.

6. Customer data and privacy

You retain your rights in data you or your authorized connections provide to Vendlen. You grant us the rights necessary to host, process, transmit, and use that data to provide, maintain, secure, and support the Service.

Our Privacy Policy explains how we collect, use, disclose, protect, and retain personal data and Amazon-derived information. You are responsible for ensuring that your instructions and use of the Service comply with applicable privacy and data-protection requirements.

7. Plans and billing

Fees, billing intervals, usage limits, and any commitment period are shown when you select a plan or enter into an order, and where a plan is placed by measurement, 7.5 applies. Fees are denominated in US dollars; where Paddle presents or collects an equivalent amount in another currency, the US dollar amount is the fee. You agree to pay the applicable fees and taxes according to the terms presented at purchase. A subscription renews only as stated in the order or subscription settings presented to you.

7.1 Merchant of record

Purchases completed through Paddle Checkout are conducted by our online reseller Paddle.com. Paddle is the merchant of record for those transactions and handles payment collection, applicable transaction taxes, invoices, subscription billing, and approved refunds. HELODA PTE. LTD. provides and licenses the Vendlen Service.

Paddle transactions are also subject to the Paddle Buyer Terms and Paddle Refund Policy. Paddle's buyer documents govern the payment transaction; these Terms govern access to and use of Vendlen.

7.2 Upgrades

An upgrade takes effect once payment is confirmed. Your billing interval is unchanged, and you pay the prorated difference between the plans for the time remaining in the period you have already paid for. If you select a different billing interval at the same time, that interval applies from the next renewal.

7.3 Downgrades

A downgrade takes effect at the next renewal rather than immediately. Your current plan and its entitlements remain available until the end of the period you have already paid for, and no refund or account credit is issued for the time remaining in that period. Where the lower plan carries smaller limits, you confirm when scheduling the downgrade that Automation Rules depending on a longer Automation Window, and team members above the lower step's seat count, may stop being available when the current period ends.

7.4 Billing interval changes

A change between Monthly and Quarterly billing is treated separately from a change of plan. The new interval applies from the next renewal and does not alter the period you have already paid for.

7.5 Plans placed by measurement

Where a plan is placed by measurement rather than selection, the step that applies is determined by your measured figure for the relevant period, as set out below. Where that figure places you on a higher step, the higher fee applies from your next renewal and not before. Where a payment provider bills your subscription, notice is sent before that renewal stating the date the fee will be charged; cancelling before that date under our Refund and Cancellation Policy prevents the renewal, and the higher fee is not collected. Where the figure places you on a lower step, you are notified and the change is left to you rather than applied, because a lower step carries a shorter Automation Window and fewer team seats.

7.6 One scheduled change at a time

No more than one scheduled billing change may be pending at a time, including a change scheduled under 7.5. Where a change is already scheduled for your next renewal, it must be cancelled before another is scheduled, and cancelling the subscription discards it.

7.7 Renewal and expiry

A scheduled downgrade or billing interval change does not by itself create a period of free access. The next subscription period begins only once renewal payment is confirmed. Where renewal is not completed, paid entitlements cease when the period you have already paid for expires, subject to 7.8.

7.8 Failed renewal payment

Where your subscription is billed through Paddle Checkout and Paddle continues to attempt collection on a failed renewal, access continues for the duration of those attempts, and paid entitlements cease when Paddle reports the subscription as cancelled or paused. This does not extend access where no collection is being attempted.

7.9 Automation Window add-ons

An Automation Window add-on may be added, extended, reduced, or removed. Adding or extending one takes effect once payment is confirmed and is charged as the prorated difference for the time remaining in the period you have already paid for. Reducing or removing one takes effect at the end of that period, and the Automation Window you hold remains available until then. At renewal, an add-on is included in the renewal calculation only where the plan you renew onto still requires it. Where that plan already includes the same Automation Window or longer, the add-on is not charged as a separate item.

We may suspend paid features for overdue amounts after providing notice where reasonably practicable. Cancellation, refund, credit, and plan-change terms are set out in this section, our Refund and Cancellation Policy, the applicable order, the buyer terms shown at purchase, or mandatory law. Trials or promotional access, if offered, may be changed or withdrawn as described when offered.

8. Ownership and feedback

Vendlen and its licensors own the Service, software, documentation, branding, designs, and all related intellectual property. Except for the limited access right in these Terms, all rights are reserved.

If you provide feedback, you allow us to use it without restriction or payment, provided that we do not publicly identify you as its source without permission.

9. Availability and changes

We work to keep the Service available and reliable, but it may occasionally be unavailable because of maintenance, security events, provider failures, internet conditions, or circumstances beyond our control. We do not promise uninterrupted or error-free operation.

We may change, add, or discontinue features. Where a material change adversely affects a paid Service, we will provide reasonable notice when practicable.

10. Suspension and termination

You may stop using Vendlen, disconnect an integration, or terminate your account subject to any active order or subscription commitment. We may suspend or terminate your access without liability if we believe in good faith that you have violated these Terms, including through non-payment. We may also suspend access where necessary to address a security or legal risk or a requirement from a connected provider or authority.

Upon termination, your right to use the Service ends. Provisions that by their nature should survive termination—including ownership, payment obligations, disclaimers, liability limits, and general terms—will survive. Data is handled according to our Privacy Policy and applicable law.

11. Disclaimers

To the maximum extent permitted by law, the Service is provided “as is” and “as available.” We disclaim implied warranties of merchantability, fitness for a particular purpose, non-infringement, and any warranty arising from course of dealing or usage of trade. Nothing in these Terms excludes a warranty or right that cannot lawfully be excluded.

Vendlen is independent from Amazon. We are not responsible for Amazon, another connected service, or changes that those providers make to their systems, policies, data, or availability.

12. Limitation of liability

To the maximum extent permitted by law, Vendlen will not be liable for indirect, incidental, special, or consequential damages—including lost profits, lost revenue, lost savings, or loss of data—arising from the use of, or inability to use, the Service, even if advised that such loss was possible.

If a personal-data breach involving Customer data occurs, Customer may discontinue the Service and contact Vendlen about the incident. Refund requests for Paddle transactions are handled under the Paddle Refund Policy; these Terms do not create a separate refund entitlement. Following termination, Customer data will be handled according to the Privacy Policy. Nothing in these Terms limits liability where applicable law does not permit it.

13. General terms

These Terms and any applicable order form the entire agreement regarding the Service and supersede prior discussions about that subject. If an order expressly conflicts with these Terms, the order controls for that conflict. You may not assign these Terms without our written consent; we may assign them in connection with a merger, reorganization, or transfer of our business.

If a provision is unenforceable, it will be limited to the minimum extent necessary and the remaining provisions remain effective. A failure to enforce a provision is not a waiver. Notices may be provided electronically through the Service or to the contact details associated with your account.

These Terms are governed by the laws of Singapore, without regard to conflict-of-laws principles. The courts of Singapore have exclusive jurisdiction over disputes arising from or related to these Terms, subject to any rights or remedies that applicable law does not allow the parties to exclude.

We may update these Terms to reflect changes to the Service, law, or our business. We will post the updated Terms and revise the effective date. If a change materially affects your rights, we will provide additional notice where required.

14. Contact

Questions about these Terms may be sent through the contact form, selecting “Billing, refunds, privacy, data, or terms” as the topic. You may also write to us at the address below.