AI Analyst
Evidence, before the decision.
A Decision Brief is only worth reading if you know what it was allowed to see. This is the context Vendlen builds first, and the two scopes any decision can be judged at.
- Workspace
- Ads Manager, in the App
- Scope
- An individual ASIN, or a Product Group read as one context
- Evidence
- Consecutive periods, read against each other and against your change history
Four of the decisions a brief can carry.
Illustration — products and figures are invented. Not the whole set either: a brief can also move a placement adjustment or an audience boost.
Remove negativeExact
Unblock “puppy training treats” on this ASIN
It was blocked in this ad group on 4 clicks and no orders. The negative only applies here, and the same ASIN has kept taking orders on that query in the ad groups where it still runs. Its variations take far more.
- This ad group, before the block
- 4 clicks · 0 orders
- Same ASIN, ad groups still running it
- 26 orders · 29–47% ACOS
- Its variations, same query
- 49 orders · 42% ACOS
Harvest keywordExact
Create the keyword “freeze dried salmon treats for puppies”
It converts in two independent records: the auto target that surfaced it, and the search query report for the destination ASIN.
- Auto targeting, 90 days
- 37 clicks · 7 orders · 44% ACOS
- Search query report, 84 days
- 5 clicks · 1 order
- Opening bid
- $1.46, inside your $4.50 limit
Negative product target
Block this product target
The target is a freeze-dried salmon fillet for people and the ad is for dog treats. It does not belong here on relevance alone. The clicks it has taken confirm that rather than being the argument for it.
- Relevance
- A different product category
- This target, 91–120 days
- 84 impressions · 2 clicks · 0 orders
- Variations on the same target
- Nothing to compare against
Bid change
Trim this bid from $1.13 to $0.95
ACOS stayed above your ceiling across the long period, and the most recent one barely moved. The trim is sized to the gap it has to close, not cut flat.
- 60 days
- 23 clicks · 3 orders · 82% ACOS
- The most recent period
- $41.23 at 78% ACOS
- Trim
- 15.9%, inside your bid limits
Relevance
It knows what the target actually is.
The hardest waste to find is the target that was never right for the product. It does not look unusual in a report, because it behaves exactly like a target that simply needs more time.
Your ad
Freeze-dried salmon dog treats, 4 oz
The target, as it appears
asin="B0EXAMPLE01"
Nothing here says what it is
The product behind it
Freeze-dried salmon fillets, 8 oz
A different category, and not a substitute
Propose a negative product targetBefore it spends, not after it has spent enough to prove it
- 01A code is not a decisionAn ASIN target arrives as a string of characters. Nothing in the row says what the product is, what category it sits in, or whether it has anything to do with what you sell. AI Analyst reads the listing behind it and puts the product back into the sentence.
- 02Relevance is about the product, not the metricA keyword either belongs to what you are advertising or it does not, and no threshold on clicks or ACOS answers that. The brief states the relevance judgement in words, so you can disagree with the reasoning rather than with a number.
- 03Which means it can act before the spendA rule has to wait for proof, and proof is expensive: clicks that returned nothing. When a term never belonged in the first place, waiting for it to demonstrate that is paying for evidence you did not need.
What a brief is made of.
Six parts, every time. A brief you cannot argue with is a brief you cannot trust, so each one carries the evidence and the period it was read at.
- 01Action typeBid change, pause, enable, negative keyword, remove negative, import keyword or product target, placement adjustment, audience boost. The type decides what applying it will actually do.
- 02The action, written outOne sentence naming the target and the change, in the words you would use yourself.
- 03The reasonWhy the evidence supports it, including the case against, when the local record and the wider record disagree.
- 04The evidence rowsThe numbers the reason rests on, at the scope they were read at, so you can check the argument rather than trust it.
- 05The period it readWhich stretch of time produced this reading, and what it was compared against. A different period can produce a different verdict, so the brief says which one it used.
- 06The scopeThe individual ASIN, or the Product Group read as one aggregated context. Never a per-sibling comparison.
What it reads, and what it does not.
AI Analyst works from your own advertising record and the relationships between your products. It does not read Inventory, so no brief is ever argued from how much stock you happen to hold. What you are about to run out of is a real question, and it is answered on its own side of the product rather than smuggled into an advertising one.
How it reads timeWhatever periods the question needs
A week, a fortnight, something longer — chosen for the question rather than fixed in advance, and read one after another instead of folded on top of each other. That is what makes a break visible instead of averaged away, and it is why AI Analyst can reach back further than the Data Window an Automation rule is held to.
- Product Listings
- Advertising keywords
- Search terms
- Search query reports
- Ads performance
- Change History
- Product relationships
And then you act on it.
Apply it as writtenThe action goes to the Amazon Ads account you connected, and the change is recorded with its type and source, so what happened is readable afterwards.
Or repeat the judgementWhen the same reasoning keeps being right, it becomes an Automation rule with its own criteria, its own limits, and a preview before anything applies.
Or disagree with itLeave the proposal unapplied when its reasoning does not hold. If the term should be protected from Automation too, add it to the ASIN's Whitelist.
Working context
What a decision is allowed to see.
Vendlen builds the Product Line itself from what your account already contains. You can add business context when it helps, but you are never asked to model your catalog before the product becomes useful.
Vendlen reads
- Product Listings
- Advertising keywords
- Search terms
- Performance history
- Seasonality it has observed
and maintains
- Individual ASINInsulated Travel TumblerCarries its own keyword set, so it is judged on its own evidence
Decision scope: this ASIN
- Product GroupCycling Water BottlesASINs that share one meaningful keyword set: compact, standard, and largeRead as one aggregated context, never sibling by sibling
Decision scope: this Product Group
How a brief gets written
Find the break, then find out what caused it.
AI Analyst is not a scoring pass over your campaigns. It works down to the individual search term and the individual targeting, looking for the ones that stopped behaving the way they used to, and it goes to your own change history for the reason before it proposes anything.
- 01Read every target on its ownEach search term and each targeting is read individually, not folded into a campaign average. A single term going wrong inside a campaign that still looks healthy is exactly the case an average hides.
- 02Compare periods that do not overlapA period is read against the periods before it, rather than against one long cumulative range that already contains it. The lengths are not fixed — a week, a fortnight, something longer, whatever the question calls for. What that surfaces is the break: the point where a target stopped behaving the way it had been.
- 03Look in change history for the causeA break usually has a reason on the record. Change history is searched around the date it happened — a bid that moved, a negative that was added, a target that was enabled or paused — and that becomes the evidence the brief argues from.
- 04Write the decision down, with the actionThe result is a Decision Brief: one action, the reason, the rows it rests on, the period they were read at, the scope they were read at, and an Apply control. You can act on it, turn it into a rule, or disagree with it.
This is not the same thing as an Automation Data Window. A rule runs on a window you configure, and that window has a hard ceiling of 180 days no matter which plan you are on, because a rule has to be predictable to be safe. AI Analyst is doing the opposite job: it is answering a question, so it takes the periods that question needs and can reach back further than a rule ever will.
Beyond about a year the surviving record is thin, and a brief leaning on it says so rather than presenting it as a strong reading.
Why the scope matters
One row rarely settles the question.
Average six weeks into a single number and the fortnight that changed disappears inside it. A query you blocked on one ASIN can still be earning across the rest of its Product Group. Reading every target this way by hand, one at a time, does not scale.
Same target, three consecutive periods
- Days 42–299 orders, ACOS inside your ceilingBehaving
- Days 28–158 orders, ACOS inside your ceilingBehaving
- Last 14 daysSpend held, orders fell awayBreaks the pattern
Then, in your change historyDay 26 · bid raised $1.20 → $1.90The cause the brief argues from, rather than a target that simply “stopped working”.
Same query, two scopes
Read the reasoning before you apply it.
Every brief names its action, its reason, the period the evidence came from, and the scope it applies to, so you can disagree with it in the same place you would accept it.