Compare
Vendlen and Xnurta.
Xnurta runs retail media across Amazon, Walmart and Criteo, with DSP and AMC, for brands and agencies. Vendlen does one Amazon account in depth. The scopes barely overlap — but the pricing models are worth putting side by side.
- What Vendlen covers
- Advertising, profit and inventory, on Amazon United States
- Their column
- Read off their own pricing page, 28 August 2026
- No price row
- Models compared, not numbers put side by side
What Vendlen carries
- 4Trigger modesEach carries its own published arithmetic, rather than a threshold you assemble yourself.
- 5Rule familiesBidding, dayparting, negation and unnegate, negative word, and keyword import. Blacklist and Whitelist sit at ASIN level beside them.
- 14Campaign typesSix Sponsored Products, five Sponsored Brands, three Sponsored Display — one campaign per type per selected ASIN.
- 180Days a rule can readThe ceiling. The ladder opens from 90 days to 180 as it rises, and an Automation Window add-on buys the difference on a lower step; no plan and no add-on goes past 180.
Side by side
Breadth, and the price of it.
Their entry plan is $750 a month or 3% of ad spend. Ours starts at $79 and never takes a share of what you spend — spending more can move you a step up the published ladder, but the step is the whole price. Both are published; do the arithmetic on your own numbers.
What the bill scales with
Vendlen
Your own monthly ad spend, in seventeen published steps from $79 a month, and no percentage of that spend on top of it.
Xnurta
Their Lead plan is listed at $750 a month or 3% of ad spend, for brands up to $80,000 of monthly ad spend. Above that is Enterprise and Agency, scoped to the programme.
How wide it reaches
Vendlen
Amazon United States, and advertising is the whole of it — with profit and inventory as the context behind an advertising decision.
Xnurta
Amazon, Walmart and Criteo across 235+ retailers, with Amazon DSP on the Enterprise and Agency plan and AMC available as an add-on.
Who it is built for
Vendlen
Sellers running their own Amazon business, and the in-house teams inside them. Not an agency product for managing client accounts.
Xnurta
Their pricing page splits brands from Enterprise and Agency, the latter carrying white labelling and a dedicated customer success team.
Xnurta column: their pricing page, 28 August 2026. Nothing here says what they cannot do. Plans move — check theirs before you model anything, and tell us if a row is out of date.
Buy theirs, not ours
Three cases where Xnurta is the better buy.
You advertise beyond Amazon
Walmart and Criteo across 235+ retailers, in one place. Vendlen is Amazon United States and has no plan to be otherwise.
You need DSP or AMC audiences
Their Enterprise and Agency plan carries Amazon DSP and an AMC Hub with custom audience creation. That is a different job from optimising Sponsored Ads on an account you own.
You manage client accounts
White labelling and a dedicated customer success team are on their agency plan. Vendlen is not an agency product, and running many client accounts through it is not what it was built for.
One account, read properly.
Depth on the account you own rather than reach across channels you do not. Open a Decision Brief and see the action with the evidence rows behind it.